:root{--black:#101010;--bone:#f5f5f3;--red:#ed1529}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:90px}body{margin:0;background:var(--bone);color:var(--black);font:16px 'DM Sans',Arial,sans-serif}a{color:inherit;text-decoration:none}button{font:inherit;cursor:pointer}img{display:block;max-width:100%}h1,h2,h3,p{margin:0}h2,h3,.ticker,.activity-title,.story-wordmark{font-family:'Barlow Condensed',Impact,sans-serif;font-weight:900}button:focus-visible,a:focus-visible,[tabindex]:focus-visible{outline:3px solid var(--red);outline-offset:5px}.skip{position:fixed;top:-70px;z-index:100;padding:16px;background:white}.skip:focus{top:0}header{height:90px;position:sticky;top:0;z-index:30;background:#101010f5;color:white;display:flex;align-items:center;justify-content:space-between;padding:0 5%;border-bottom:1px solid #ffffff25;backdrop-filter:blur(12px)}.brand{display:block;width:220px}.brand img{width:100%;height:auto}nav{display:flex;gap:30px}nav a{font-size:14px;font-weight:600}nav a:hover{color:var(--red)}.header-link{font-size:14px;letter-spacing:3px}#menu{display:none}.hero{position:relative;min-height:670px;height:calc(100svh - 90px);max-height:1000px;overflow:hidden;background:#111;color:white}.hero-parallax{position:absolute;inset:-7% 0;transform:translate3d(0,var(--scroll,0px),0);will-change:transform}.hero-image{width:100%;height:100%;object-fit:cover;object-position:70% 45%;filter:grayscale(1);animation:drift 20s ease-in-out infinite alternate}@keyframes drift{from{transform:scale(1.04)}to{transform:scale(1.1) translateX(-1%)}}.hero-shade{position:absolute;inset:0;background:linear-gradient(90deg,#101010ed,#10101065 55%,transparent),linear-gradient(0deg,#101010c0,transparent 55%)}.hero-content{position:relative;padding:105px 5% 100px;width:75%;z-index:2}.eyebrow,.small{font-size:14px;letter-spacing:2px;line-height:1.7;font-weight:600}.red-line{display:inline-block;background:var(--red);width:35px;height:3px;vertical-align:middle;margin-right:10px}h1{margin:40px 0 55px}h1 img{width:100%;max-width:860px}.brand-tagline{display:block;font-size:clamp(14px,1.4vw,22px);font-weight:500;letter-spacing:.39em;margin-top:24px;line-height:1.5}.hero-sub{font-family:'Barlow Condensed',Impact,sans-serif;text-transform:uppercase;font-weight:800;font-size:clamp(38px,4vw,60px);line-height:1.03}.hero-actions{display:flex;gap:30px;align-items:center;margin-top:32px}.button{display:inline-flex;align-items:center;justify-content:center;min-height:54px;padding:17px 25px;border:0;font-size:14px;font-weight:700;letter-spacing:1px}.button.light{background:white;color:#111}.button:hover{background:var(--red);color:white}.text-link{font-size:14px;font-weight:700;letter-spacing:1px;border:0;border-bottom:1px solid #ffffff70;padding:12px 0;background:transparent;color:inherit}.hero-bottom{position:absolute;bottom:25px;left:5%;right:5%;display:flex;justify-content:space-between;align-items:center;z-index:3;font-size:14px;letter-spacing:3px}#motion{border:1px solid #ffffff60;padding:10px 15px;background:#1118;color:white;font-size:14px}.motion-paused .hero-image{animation-play-state:paused}.ticker{display:flex;gap:45px;white-space:nowrap;overflow:hidden;padding:15px 0;background:var(--red);color:white;font-size:30px;letter-spacing:1px}.ticker span{flex-shrink:0}.section{padding:75px 5% 85px}.section-top{display:flex;justify-content:space-between;border-top:1px solid #1115;padding-top:20px;margin-bottom:42px;gap:15px}.collection-heading{display:flex;justify-content:space-between;align-items:end;gap:40px;margin-bottom:40px}h2{font-size:clamp(60px,7.2vw,112px);line-height:.94;letter-spacing:-1px}em{font-style:normal;color:var(--red)}.collection-heading>p{max-width:430px;line-height:1.8}.collection-heading .small{display:block;font-size:12px;margin-top:18px;letter-spacing:1px}.products{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:26px}.product{padding:0;border:0;background:transparent;color:inherit;text-align:left;min-width:0}.crop{display:block;overflow:hidden;background:#222;aspect-ratio:4/5}.crop img{width:100%;height:100%;object-fit:cover;transition:transform .4s}.product:hover img{transform:scale(1.035)}.product-info{display:block;padding:22px 0}.product-info h3{font-size:32px;margin:10px 0}.product-info>span{display:block;line-height:1.7}.product-action{font-size:14px;font-weight:700;margin-top:18px;padding-bottom:12px;border-bottom:1px solid #1114}.product:hover .product-action{color:var(--red)}.life{display:grid;grid-template-columns:1.1fr 1fr;background:#101010;color:white}.life-image{overflow:hidden;min-height:650px}.life-image img{width:100%;height:100%;object-fit:cover;object-position:76% center;filter:grayscale(1)}.life-content{padding:80px 12%}.life h2{font-size:clamp(60px,6vw,92px);margin:25px 0}.life-content>p{line-height:1.8}.activity-tabs{display:flex;gap:25px;border-bottom:1px solid #fff4;margin:35px 0 25px}.activity-tabs button{border:0;border-bottom:3px solid transparent;background:none;color:#bbb;padding:15px 0;font-weight:700;font-size:14px;letter-spacing:2px}.activity-tabs [aria-selected=true]{border-color:var(--red);color:white}.activity-title{font-size:30px;margin-bottom:12px}#activity-text{line-height:1.7;color:#ccc}.campaign h2{margin-bottom:45px}.campaign-grid{display:grid;grid-template-columns:3fr 1fr;gap:40px;align-items:center}.campaign-grid figure{margin:0}.campaign-feature img{width:100%;height:auto}.campaign-grid figcaption{font-size:14px;letter-spacing:2px;padding-top:16px}.campaign-manifesto p{font-family:'Barlow Condensed',Impact,sans-serif;font-weight:900;font-size:clamp(34px,4vw,64px);line-height:1.12}.campaign-manifesto .eyebrow{display:block;margin-top:20px;font-size:12px}.story{border-top:1px solid #1112}.story-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:9%}.story h2{font-size:clamp(60px,6.5vw,98px)}.handwritten{display:block;font:italic 28px Georgia,serif;color:var(--red);margin-top:35px;transform:rotate(-5deg)}.story-copy p{line-height:1.8;margin-bottom:22px;color:#444}.story-copy .lead{font-size:24px;color:#111;font-weight:600}.story-copy .standout{font-size:26px;font-weight:700;color:#111}.story-copy .story-wordmark{font-size:50px;color:#111;letter-spacing:1px}.dark-text{border-color:#1116;display:flex;justify-content:space-between;width:100%;margin:15px 0 25px}.closing{background:var(--red);color:white;text-align:center;padding:75px 5%}.closing h2{font-size:clamp(80px,11vw,170px);margin:25px 0 35px}.closing em{color:white}.closing .button:hover{background:#111}footer{background:#101010;color:white;padding:45px 5%;display:flex;align-items:center;justify-content:space-between;gap:30px}footer p,footer .small{font-size:12px;letter-spacing:1px;line-height:1.8}footer>a:not(.logo){font-size:14px}dialog{border:0;padding:0;width:min(850px,92vw);max-height:90svh;background:var(--bone);color:#111}dialog::backdrop{background:#000b;backdrop-filter:blur(6px)}.close{position:absolute;right:12px;top:12px;width:42px;height:42px;border:0;background:white;font-size:30px;z-index:2}.dialog-grid{display:grid;grid-template-columns:1fr 1fr}.dialog-grid>.crop{height:100%;aspect-ratio:auto;min-height:450px}.dialog-grid>div:not(.crop){padding:65px 30px 35px}.dialog-grid h2{font-size:45px;margin:20px 0}.dialog-grid p{line-height:1.7}.materials{display:flex;gap:20px;margin:25px 0;font-size:14px}.materials span{border-bottom:1px solid #777;padding-bottom:10px}.availability{border-top:1px solid #bbb;padding-top:20px;font-size:14px;color:#555}[hidden]{display:none!important}@media(max-width:1050px){.header-link{display:none}.brand{width:180px}nav{gap:20px}.hero-content{width:85%}.collection-heading{align-items:start;flex-direction:column}.life-content{padding:60px 8%}.campaign-grid{grid-template-columns:1fr}.campaign-manifesto{display:none}footer{flex-wrap:wrap}.story-grid{gap:6%}}@media(max-width:650px){html{scroll-padding-top:74px}header{height:74px;padding:0 6%}.brand{width:180px}#menu{display:flex;flex-direction:column;justify-content:center;gap:7px;width:44px;height:44px;padding:10px;border:0;background:none}#menu span{width:24px;height:2px;background:white}nav{display:none;position:absolute;top:74px;left:0;right:0;padding:25px 6%;background:#111;border-bottom:1px solid #fff4;flex-direction:column;gap:24px}nav.open{display:flex}.hero{height:calc(100svh - 74px);min-height:640px;max-height:900px}.hero-image{object-position:72% center}.hero-parallax{inset:-4% 0}.hero-shade{background:linear-gradient(0deg,#101010fa, #10101070 60%,#10101040)}.hero-content{padding:45px 6% 95px;width:100%}h1{margin:30px 0 175px}.brand-tagline{font-size:12px;letter-spacing:.2em;margin-top:15px}.hero-sub{font-size:47px}.hero .eyebrow{font-size:12px;letter-spacing:1.6px}.hero-actions{gap:20px;flex-wrap:wrap;margin-top:25px}.hero-actions .button{padding:16px;font-size:12px}.hero-actions .text-link{font-size:12px}.hero-bottom{left:6%;right:6%;font-size:12px;letter-spacing:1px}.hero-bottom button{font-size:12px}.ticker{font-size:24px;padding:13px 0}.section{padding:48px 6% 55px}.section-top{margin-bottom:30px}.section-top>.small{display:none}.section-top .eyebrow{font-size:12px}h2{font-size:65px}.collection-heading{gap:25px}.products{grid-template-columns:1fr;gap:25px}.crop{aspect-ratio:1/1.05}.product-info{padding:18px 0}.product-info h3{font-size:32px}.product-info .eyebrow{font-size:12px}.life{grid-template-columns:1fr}.life-image{min-height:0;height:390px}.life-content{padding:45px 6% 55px}.life h2{font-size:67px}.campaign h2{font-size:62px;margin-bottom:30px}.campaign-feature{overflow:hidden}.campaign-feature img{max-width:none;width:180%;transform:translateX(-8%)}.campaign-grid figcaption{font-size:12px;letter-spacing:1px}.story-grid{grid-template-columns:1fr;gap:45px}.story h2{font-size:65px}.story-copy .lead{font-size:22px}.closing{padding:55px 6%}.closing h2{font-size:95px}footer{padding:40px 6%;gap:25px}footer .logo{width:100%}footer .brand{width:230px}footer>a:not(.logo){width:100%}.dialog-grid{grid-template-columns:1fr}.dialog-grid>.crop{min-height:0;height:300px}.dialog-grid>div:not(.crop){padding:30px}.dialog-grid h2{font-size:42px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation:none!important;transition:none!important}.hero-parallax{transform:none!important}}

/* One master wordmark and one consistent apparel campaign. */
.brand{height:36px}.brand img{width:100%;height:100%;object-fit:cover;object-position:50% 49%}
h1>img{aspect-ratio:6.1;object-fit:cover;object-position:50% 49%;height:auto}
.apparel-panel{position:relative;aspect-ratio:2/3}.apparel-panel img{position:absolute;top:0;left:calc(var(--panel,0)*-100%);width:300%;max-width:none;height:100%;object-fit:fill}.product:nth-child(2){--panel:1}.product:nth-child(3){--panel:2}.campaign-feature img{width:100%;max-width:100%;transform:none}.dialog-grid>.apparel-panel{min-height:0;aspect-ratio:2/3;height:auto}
@media(max-width:650px){.brand{height:30px}footer .brand{height:38px}.crop.apparel-panel{aspect-ratio:2/3}.dialog-grid>.apparel-panel{height:390px;aspect-ratio:auto}.dialog-grid>.apparel-panel img{height:auto}.campaign-feature img{width:100%;transform:none}}

/* Authentic Emma photography. */
.hero-parallax{left:40%;inset-block:-5%}.hero-image{object-fit:contain;object-position:center;filter:grayscale(1)}.hero-shade{background:linear-gradient(90deg,#101010 30%,#10101080 50%,transparent 80%),linear-gradient(0deg,#101010b0,transparent 40%)}.hero-content{width:64%}.life-image{min-height:0}.life-image img{height:auto;object-fit:contain;filter:grayscale(1)}
@media(max-width:1050px) and (min-width:651px){.hero-content{width:68%}.hero-parallax{left:35%}}
@media(max-width:650px){.hero-parallax{left:0;inset-block:0}.hero-image{object-fit:cover;object-position:50% 20%}.hero-shade{background:linear-gradient(0deg,#101010fa,#10101070 45%,#10101030 75%)}.hero-content{width:100%;padding-top:300px}.hero h1{margin:30px 0}.hero{min-height:900px;height:auto}.life-image{height:auto}.life-image img{height:auto}}

/* Preserve the approved charcoal grade and subtle taupe skin tones. */
.hero-image,.life-image img{filter:none}
/* Keep Emma's head inside the full-width desktop photo. */
.instagram{background:#101010;color:#fff}
.instagram .section-top{border-color:#ffffff35;align-items:center}
.ig-handle{font-size:14px;font-weight:700;letter-spacing:1px}
.ig-handle:hover{color:var(--red)}
.ig-intro{display:flex;align-items:end;justify-content:space-between;gap:35px;margin-bottom:45px}
.ig-intro h2{font-size:clamp(60px,7vw,110px)}
.ig-intro p{max-width:600px;line-height:1.8;color:#ccc;margin-top:24px}
.ig-intro .button{flex-shrink:0}
.ig-preview-label{display:flex;justify-content:space-between;gap:18px;align-items:center;margin-bottom:16px}
.ig-preview-label>span:last-child{font-size:14px;color:#aaa}
.ig-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.ig-card{position:relative;aspect-ratio:4/5;overflow:hidden;background:#242424;border:1px solid #ffffff25;transition:border-color .2s}
.ig-card:hover{border-color:var(--red)}
.ig-card img{width:100%;height:100%;object-fit:cover}
.ig-photo img{object-position:center top}
.ig-card-copy{position:absolute;inset:0;display:flex;flex-direction:column;justify-content:end;padding:28px;background:linear-gradient(0deg,#000e,transparent 65%)}
.ig-card strong{font-family:'Barlow Condensed',Impact,sans-serif;font-weight:900;font-size:clamp(32px,3.6vw,60px);line-height:1;margin-top:12px}
.ig-type{padding:28px;background:var(--red);display:flex;flex-direction:column;justify-content:space-between}
.ig-type>strong{font-size:clamp(65px,7vw,120px);line-height:.85}
.ig-type strong span{display:block;font-size:clamp(24px,2.5vw,40px);margin:8px 0 22px;letter-spacing:2px}
.ig-card-note{font-size:14px;letter-spacing:1px}
.ig-product img{object-position:center;filter:brightness(.7)}
.ig-bottom{display:flex;justify-content:space-between;gap:25px;align-items:center;margin-top:28px}
.ig-bottom p{color:#bbb;line-height:1.6}
@media(max-width:1050px){.ig-intro{align-items:start;flex-direction:column}.ig-card-copy,.ig-type{padding:20px}}
@media(max-width:650px){.ig-grid{grid-template-columns:1fr}.ig-card{aspect-ratio:4/4.5}.ig-card strong{font-size:54px}.ig-type>strong{font-size:100px}.ig-type strong span{font-size:34px}.ig-card-copy,.ig-type{padding:28px}.ig-bottom{flex-direction:column;align-items:start}.instagram .section-top{align-items:start;flex-direction:column}.ig-preview-label{align-items:start;flex-direction:column;gap:4px}}
@media(min-width:651px){
 .hero-parallax{inset:0;transform:none!important;will-change:auto}
 .hero-image{object-fit:cover;object-position:center top;animation:none;transform:none}
 .hero-content{width:44%;padding-top:80px}
 .hero h1{margin:30px 0 40px}
 .hero-shade{background:linear-gradient(90deg,#101010e8 0%,#101010b0 28%,#10101020 52%,transparent 75%),linear-gradient(0deg,#101010a0,transparent 35%)}
 .hero #motion{display:none}
}

/* EMMORE: belief first, real life next, clothing as expression. */
.hero{min-height:760px;height:calc(100svh - 90px);max-height:1040px;display:flex;align-items:center}
.hero-parallax{inset:0 0 0 43%;transform:none!important}
.hero-image{object-fit:cover;object-position:center 24%;animation:none;transform:none}
.hero-shade{background:linear-gradient(90deg,#101010 36%,#101010c0 45%,transparent 68%)}
.hero-content{width:58%;padding:58px 5% 100px}
.hero h1{font:900 clamp(104px,12vw,184px)/.84 'Barlow Condensed',Impact,sans-serif;letter-spacing:-.025em;margin:34px 0 26px}
.hero h1 em{color:var(--red)}
.hero-mindset{font-weight:700;letter-spacing:.22em;font-size:clamp(20px,2vw,28px);margin-bottom:22px}
.hero-sub{font:400 18px/1.65 'DM Sans',Arial,sans-serif;text-transform:none;max-width:440px;color:#e0e0e0}
.hero-actions{gap:25px;margin-top:30px}.hero-bottom{font-size:12px}.hero #motion{display:none}
.story{padding-block:100px;background:#f5f5f3}.story-grid{grid-template-columns:1fr 1fr;gap:10%}.story-copy .lead{font-size:26px;line-height:1.45}.story-heading{position:relative}.story h2{font-size:clamp(64px,7.5vw,112px)}.handwritten{font:600 14px 'DM Sans',Arial,sans-serif;letter-spacing:2px;transform:none;margin-top:30px;text-transform:uppercase}
.life{grid-template-columns:1fr 1fr}.life-image{max-height:770px}.life-image img{height:100%;object-fit:cover;object-position:center 28%}.life-content{padding:85px 10%}.life h2{font-size:clamp(60px,6vw,90px)}
.campaign{background:var(--red);color:white;padding-block:85px}.campaign h2{font-size:clamp(48px,6.8vw,104px);line-height:1;margin:25px 0}.campaign em{color:#111}.manifesto-copy{font-size:20px;line-height:1.6;max-width:650px}.campaign .text-link{border-color:#ffffff80;width:fit-content;color:white;margin-top:28px}
#collection{padding-block:80px}.collection-heading h2{font-size:clamp(58px,6vw,92px)}.concept-invite{display:flex;align-items:center;justify-content:space-between;gap:40px;border-top:1px solid #1113;padding-top:22px;margin-top:22px}.concept-invite p{max-width:550px;line-height:1.7}.concept-invite .text-link{width:auto;flex-shrink:0}.collection-heading .small{font-size:14px}.product-info .eyebrow{font-size:14px}
.ig-intro h2{font-size:clamp(52px,6.4vw,94px)}.instagram .ig-grid{grid-template-columns:1fr 1fr 1fr}.closing{background:#f5f5f3;color:#111;text-align:left;display:grid;grid-template-columns:1fr auto;align-items:center;gap:20px}.closing .eyebrow{grid-column:1/-1}.closing h2{margin:0;font-size:clamp(80px,10vw,140px)}.closing h2 br{display:none}.closing em{color:var(--red);margin-left:.1em}.closing .button{background:#111;color:white}.closing .button:hover{background:var(--red)}
@media(max-width:1050px){.hero-content{width:64%}.hero-parallax{left:40%}.hero h1{font-size:130px}.concept-invite{flex-direction:column;align-items:flex-start;gap:4px}.life-content{padding:60px 8%}}
@media(max-width:650px){.hero{display:block;min-height:0;height:auto;max-height:none;padding-bottom:56px}.hero-parallax{position:relative;inset:auto;height:400px;transform:none!important}.hero-image{object-position:center 17%;object-fit:cover}.hero-shade{height:402px;background:linear-gradient(0deg,#101010,transparent 55%)}.hero-content{width:100%;padding:0 6% 35px;margin-top:-20px}.hero h1{font-size:clamp(96px,26vw,150px);margin:25px 0 22px}.hero-mindset{font-size:21px}.hero-sub{font-size:17px;line-height:1.65}.hero .eyebrow{font-size:14px}.hero-actions .button,.hero-actions .text-link{font-size:14px}.hero-bottom{bottom:22px;font-size:12px}.story{padding-block:60px}.story-grid{grid-template-columns:1fr;gap:35px}.story h2{font-size:clamp(58px,15vw,86px)}.story-copy .lead{font-size:23px}.life{grid-template-columns:1fr}.life-image{height:430px}.life-content{padding:48px 6%}.life h2{font-size:62px}.campaign{padding-block:55px}.campaign h2{font-size:clamp(44px,11vw,66px);line-height:1.02}.manifesto-copy{font-size:18px}.section-top .eyebrow{font-size:14px}.concept-invite .text-link{font-size:12px;flex-shrink:1}.instagram .ig-grid{grid-template-columns:1fr}.closing{display:block;padding-block:50px}.closing h2{font-size:clamp(68px,18vw,106px);margin:25px 0}.closing .eyebrow{font-size:12px}.ig-intro h2{font-size:58px}.product-info .eyebrow{font-size:14px}}