Emma wakesurfing, in the EMMORE campaign’s charcoal color grade

FOR THE UNDERESTIMATED

BE
MORE.

IT’S A MINDSET.

Go after who you want to become.
Don’t let someone else decide what you’re capable of.

FOLLOW THE JOURNEY WHY EMMORE

YOUR LIFE. YOUR NEXT CHAPTER.

BE MORE / IT’S A MINDSET / WATCH ME /

01 / THE REASON BEHIND IT

OUR STORY

THEY SAID
I COULDN’T.
WATCH ME.

Emma / Founder of EMMORE

“Someone told me I’d never make it in the career I wanted. I decided to go after it anyway.”

That’s where EMMORE started. Being underestimated hurt, but it also became a reason to keep going.

I’m building this brand for anyone who knows that feeling. Anyone who wants to take back their confidence, try something new, and go after who they want to become.

That’s what “Be More” means to me.

I’m still figuring things out. EMMORE is taking shape as I go, and I want you to be part of it.

02 / LIVE THE MINDSET

BECOME
YOUR MORE.

A new experience. A difficult first step. The confidence to keep going. “More” is yours to define.

GIVE YOURSELF A FIRST TRY.

You don’t need to be good at something to begin. Make room for the things you want to try.

THE EMMORE REMINDER

SOMEONE ELSE’S DOUBT.
YOUR NEXT MOVE.

Take the feeling. Find your confidence. Do something with it.

COME ALONG WITH EMMA

03 / WHAT’S TAKING SHAPE

RED. WHITE. BLACK.

WEAR THE
MINDSET.

Clothing is where we’re starting. Expressive designs on pieces you’ll want to wear, carrying a reminder to go after your own “more.”EARLY CONCEPTS · NOT YET FOR SALE

Which would you actually wear? Tell Emma what you’d like to see in the first release.

SHARE YOUR THOUGHTS ON INSTAGRAM

04 / BUILDING IT AS WE GO

INSTAGRAM / @emmorebrand

THE STORY
IS STILL STARTING.

Follow Emma as she finds her confidence, tries new things, and builds EMMORE from the beginning. The attempts, the adventures, and the ideas that become something real.

FOLLOW @emmorebrand

THE STORY STARTS HEREA glimpse of the journey, not a live feed